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ABOUT ME
DESIGN AS A WAY TO THINK
People often think of design as decoration: making things pretty. But design, as a verb, is a process: conscious, deliberate creation. You can design posters, but you can also design machines, personas, experiences, mass communication platforms, and systems of law and order. Personally, I design as a way to think. The core of any design process is asking questions, and the goal is to create objects, services, or habits that make life more sustainable, mindful, and fulfilling. Deeper questions tend to lead to better, less obvious answers, which is why I value how the plurality of experiences in my life has pushed me to challenge even my most basic assumptions.
BACKGROUND
I was born in Southern Brazil, a region shaped by the cultures of Brazil, Uruguay, and Argentina. There, I studied in Catholic, American, and Jewish schools without fully belonging to any of those traditions, which taught me, early on, to listen and observe before reacting. After the pandemic, I moved to New York to study at Parsons, a prestigious school that exposed me to a critical and introspective view of art and identity. I later transferred to SCAD in Atlanta, a much younger institution with a different mindset: professional and future-oriented, where I graduated with a BA in Advertising & Branding. Living between cities and educational philosophies forced me to adapt, translate, and question both my surroundings and myself, habits that continue to shape how I approach communication.
AT THE MOMENT
Today, I live in São Paulo, the financial capital of Latin America, and focus on branding, which sits at the intersection of strategy and execution: it requires long-term thinking, but it materializes through concrete artifacts and small daily actions. I like to combine research, copywriting, and graphic design to develop visual identities through logos, type, and other assets, but I care just as much about the philosophy and objectives behind them. When I believe in the direction I’m working toward, I pay attention to every detail, because the world can always use more care. Outside of work, you may find me listening to a football match on the radio, cooking for my family, or reading about geopolitics, psychology, and other subjects that inevitably find their way back into how I think and create.
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